Inside years, we might be seeing extra Volkswagen ID.4s, Cupra Borns and Skoda Enyaqs on the highway than Tesla electrical vehicles, if a prediction made by Volkswagen Group Australia (VGA) managing director Paul Sansom proves true.
Sansom, newly appointed to the Electrical Automobile Council of Australia board, says he thinks the group will outsell even Tesla – presently the EV chief domestically with a decent 70% maintain available on the market.
“Already Australia’s main importers of European passenger autos, VGA will turn out to be essentially the most important supply of electrical autos on this nation,” Sansom stated.

The German marque has been reticent to introduce electrical fashions to the native market in earlier years, largely due to a scarcity of native coverage, significantly the absence of car emissions requirements.
With little to no help for electrical autos in Australia at a nationwide coverage degree, and no want from authorities to introduce higher automobile requirements, Volkswagen has as a substitute prioritised EVs for markets comparable to Europe the place coverage levers are stricter.
However as Sansom notes, the worldwide EV transition is a key a part of an “irrevocable mega pattern” that can have a long-lasting affect on the planet as an entire.
“Electrical autos are the type of private mobility to fulfill the calls for of urbanisation, sustainability and digitalisation – the three prevailing and irrevocable megatrends of life in our time,” Mr Sansom stated.
Whereas Tesla offered 12,094 EVs in 2021, and 4,417 within the first quarter of 2022 with only one mannequin (the Mannequin 3) available on the market, VGA doesn’t but have one EV out there.
The ID collection can be headed by the ID.Four SUV when it arrives, The Pushed understands, however a timeline for launch has not but been set in stone by the group. Its EVs are among the many greatest promoting in Europe.



Nevertheless, VGA is planning to shortly introduce its first all-electric mannequin, within the type of the Cupra Born because the VW efficiency model prepares to launch on the native auto marketplace for the primary time.
Cupra has been testing the electric Born hot hatch on Australian roads and it’s anticipated to land in late 2022 at an “inexpensive” value that can probably compete with electrical compacts just like the Hyundai Ioniq fastback and Nissan Leaf.
Which particular variants will make it to Australia are but to be introduced however anticipate a variety of high-spec autos and a most driving vary of 548 kilometres (WLTP).



It was additionally lately confirmed that the Skoda Enyaq iV will come to Australia in two formats – a wise SUV and a sublime coupé.
Pricing for each should not but confirmed however in abroad markets it’s out there with two battery capacities, with both rear- or all-wheel drive, and 4 energy output choices starting from 132kW to 220kW, in addition to a variety of as much as 545 kilometres (WLTP) relying on the specs.
Finally although, these and any ID collection that make it to Australia will most must compete with the upcoming Tesla Mannequin Y, pricing for which was leaked on Wednesday.
Ranging from $67,990, the Mannequin Y is predicted to outsell the Mannequin Three which is presently priced at $63,900 earlier than on-road prices and supply charges.



With EV gross sales tripling annually in Australia, if this pattern holds Tesla gross sales might burgeon to 50,000 a 12 months simply by the tip of 2023, that means Volkswagen may have some severe catching as much as do.
Even now, the Tesla Mannequin Three has reached #14 in gross sales quantity in March, and #Four best-selling passenger automobile after the MG MG3, Hyundai i30 and Toyota Corolla.
In 2021, Volkswagen’s market share fell simply shy of 4%, making it the eighth most purchased model. All Volkswagen group manufacturers mixed – Volkswagen, Audi, Skoda and Porsche in addition to Lamborghini and Bentley – accounted for round 6.7% placing the group as an entire at #5 with round 70,000 vehicles offered.
Bridie Schmidt is affiliate editor for The Driven, sister website of Renew Economy. She has been writing about electrical autos since 2018, and has a eager curiosity within the function that zero-emissions transport has to play in sustainability. She has participated in podcasts comparable to Obtain This Present with Marc Fennell and Shirtloads of Science with Karl Kruszelnicki and is co-organiser of the Northern Rivers Electrical Automobile Discussion board. Bridie additionally owns a Tesla Mannequin Three and has it out there for rent on evee.com.au.