What’s it wish to drive an electrical automobile? To paraphrase an previous advert marketing campaign, ask an individual who owns one. NewMotion, a European charging community owned by oil large Shell, has launched its newest annual survey of EV drivers, and the findings ought to make attention-grabbing studying for anybody pondering of shopping for an EV (or for corporations seeking to promote EV-related merchandise).
The 2021 NewMotion EV Driver Survey (through The Next Web) requested 10,000 drivers from Germany, the Netherlands, France, the UK, and Belgium about their driving and charging habits.
What was the principle purpose they went electrical? Standard knowledge is that almost all automobile patrons don’t care concerning the polar bears, and that it’s the higher efficiency and better comfort of EVs that shut gross sales. Within the European market no less than, this isn’t essentially the case — practically 60% of NewMotion’s respondents mentioned the environmental impression was their foremost purpose for purchasing an EV. [Editor’s note: years of CleanTechnica EV driver surveys have found the same, or actually higher percentages.] After all, these are early adopters, and the remaining 40% that purchased primarily based on efficiency, coolness, or price financial savings remains to be a big quantity, so it’s in all probability sensible for automakers to proceed interesting to patrons’ baser instincts.
The place do folks cost? At house, at work and in public, in that order. Some 68% of respondents personal a house charging station, and 38% have entry to office charging. Nonetheless, a considerable 15% mentioned they’ve neither choice, and should depend on public charging.
The preferred location for public charging was on-street charging, chosen by 62% of respondents as their most popular place to high up. Some 46% mentioned they wish to cost at parking garages, buying facilities, and leisure locations.
A have a look at a number of the charging services and products offered by NewMotion (YouTube: NewMotion)
Community interoperability is a sizzling subject nowadays — many drivers complain concerning the trouble of getting to make use of a number of charging networks, with separate entry playing cards and separate billing. NewMotion’s survey signifies that almost all of drivers discover it obligatory to join multiple community — 94% mentioned they carry no less than one community’s card, and 74% have greater than two. (NewMotion doesn’t seem to have requested whether or not drivers contemplate this a significant inconvenience or not.)
Maybe an important query for potential EV patrons: what number of EV homeowners would contemplate going again to fuel? Over 60% of respondents mentioned their subsequent automobile can be a battery-electric automobile (the highest 5 manufacturers they crave are Tesla, Nissan, Renault, Hyundai, and Volkswagen). About 20% mentioned they’d contemplate a plug-in hybrid. A mere 4% would even take into consideration going again to a legacy gas- or diesel-burner.
What do NewMotion’s respondents contemplate essentially the most urgent enhancements to the EV expertise? What would encourage extra of our unlucky fellow automobile homeowners to hitch the electrical fold? The highest solutions: extra vary; extra and quicker public charging; and decrease buy prices.
These solutions actually come as no shock, however right here’s an attention-grabbing discovering that many people in all probability haven’t thought-about: 95% of respondents mentioned that going electrical has modified their driving conduct. Practically half mentioned they have an inclination to drive extra effectively, slowing down and avoiding sudden begins with the intention to maximize vary. Nonetheless, a considerable 23% of drivers are doing the alternative — they’re loving the leaping prompt torque of electrical driving, and discover themselves accelerating extra aggressively than they used to. It’s enjoyable leaving these poor fuel burners behind on the visitors gentle, isn’t it?