As gasoline costs proceed to fluctuate, extra Canadians say they’re contemplating going electrical for his or her subsequent automobile, in keeping with a survey commissioned by BMW Group Canada to look at curiosity in and data about electrical autos (EVs).
With gasoline costs ballooning throughout the nation this 12 months, peaking in June above $2 per litre, practically 4 in 5 Canadians are involved concerning the working bills of their gas-powered autos. In truth, 25% are contemplating the acquisition of an EV inside the subsequent two years.
The survey findings additionally reveal that Canadian women and men could also be divided by way of their self-described data about electrical autos and their perceived position in new automobile buy choices within the family.
Key Survey Findings:
- 79% of Canadians are involved with working prices of their inside combustion engine.
- 25% of Canadians are contemplating the acquisition of an electrical automobile inside the subsequent two years.
- 66% of males take into account themselves the first choice maker when buying a brand new automobile versus 47% of girls.
- 75% of males take into account themselves to be educated in terms of understanding EV expertise versus 50% of girls.
- 79% of girls surveyed say serving to the surroundings is a vital issue when contemplating the acquisition of an electrical automobile, versus 65% of males.
- Males are 7% extra prepared than girls to pay extra for an electrical automobile.
BMW Group Canada is working to drive the electrical mobility dialog ahead and to encourage acceptance and understanding of electrification exterior of the normal automotive house, notably amongst girls. A technique the model is doing so is by working with personalities that attain, inform and resonate with feminine audiences.
Sasha Exeter, Canadian model marketer, entrepreneur and content material creator, serves as a BMW Canada Model Ambassador, utilizing her social channels to teach her viewers about the advantages of driving a hybrid electrical automobile. The model can also be working with Michele Romanow, CEO and co-founder of Clearco, entrepreneur, and Dragon on Dragons’ Den to teach Canadians concerning the Group’s efforts within the space of sustainability.
“We’re seeing great curiosity and demand not solely amongst current BMW house owners, however from Canadians throughout the nation in terms of all-electric autos,” mentioned Kevin Marcotte, Nationwide Supervisor, BMW i at BMW Canada. “Our analysis clearly exhibits that Canadians care deeply concerning the surroundings and are very focused on studying extra about electrical autos. At BMW, we consider that electrical mobility is without doubt one of the key parts shaping the way forward for sustainable mobility, and we’ve the data and expertise to assist Canadians perceive and adapt to this new type of transportation.”
BMW started providing Canadians fully-electric autos in 2013 with the BMW i3. Quickly after, it launched the purely electrical BMW i8 sports activities sedan. Most not too long ago, in January 2022, BMW launched the all-electric BMW iX Sports activities Exercise Automobile and BMW i4 sports activities sedan, implementing a dedication to convey revolutionary and performance-driven EVs to the Canadian market. The model will quickly introduce a fully-electric model of its flagship with the all-electric BMW i7 luxurious sedan.
“There’s great range in BMW’s electrified product providing, which permits Canadians to both dive into electrification or ease into it,” continued Marcotte. “From sports activities sedans and luxurious autos to Sports activities Exercise Autos, the BMW Group has purely electrical or hybrid electrical fashions to swimsuit all Canadians’ wants.”
“We’re excited to proceed educating Canadians about the way forward for electromobility,” concluded Marcotte. “The auto trade is remodeling, and we’re dedicated to serving to individuals perceive that transformation and the way it will positively affect their future mobility.”
The survey, performed this summer time in partnership with market analysis agency Maru/Blue, gathered insights from over 1,200 Canadian licensed drivers with illustration from each province.
To study extra about electromobility at BMW, please go to the BMW Electromobility Hub.