The next Polestar electric vehicle will be a compact SUV called the Polestar 7, the automaker confirmed Thursday in a business update.
The Polestar 7 will be manufactured in Europe, and will mark the beginning of a move to a single common architecture for future vehicles, according to Polestar. The brand currently relies on an assortment of platforms shared with other brands under the Geely corporate umbrella, but has been emphasizing more bespoke engineering work for future vehicles, while further differentiating exterior design.
Polestar 5 prototype ride
“Polestar is known for its progressive design, with each car standing out and creating its own buzz—so too will Polestar 7,” design boss Philipp Römers said in a statement.
Launch timing was not discussed, but Polestar was two other models already in its queue. The automaker reaffirmed that the Polestar 5 will start sales in the second half of this year. The four-door fastback looks to be a major technical leap for Polestar, with an 800-volt architecture for faster charging and huge battery cells for increased range.
Polestar 6 Concept AT 2024 Goodwood Festival of Speed
The automaker didn’t provide any updates this time around, but in 2022 it confirmed the Polestar 6 roadster for production in 2026. The timing was still in effect last July, when Polestar showed the Concept BST, which hinted at a spicier version of the convertible sports car.
Ambitious plans to grow the model lineup are matched by ambitious plans to grow sales. Polestar said it aims to increase global sales volume 30%-35% between 2025 and 2027, aided by a 75% increase in retail spaces, while retaining its current hybrid model of direct sales with servicing handled by traditional dealerships. Polestar claimed a 5.3% increase in global sales in the fourth quarter of 2024, but a 37.2% increase in new orders during that period.
